Bogotá is known for arts, culture and gastronomy and is the largest food and beverages market in the nation, accounting for 42% of total industry sales in Colombia. The capital sits at an elevation of 2,640m above sea level and benefits cool climate year-round. Bogotá has a population of 8 million and is the largest city in Colombia.
Through initiatives like the 'Vital Neighbourhoods' programme, the city has significantly improved health and safety or urban residents by revitalizing public spaces. This includes developing priority zones for children, low-traffic zones, 'play streets', pop-up parks and more green space.
The city struggles to attract investors due to underdeveloped policy to attract foreign businesses, a limited startup ecosystem and poor macroeconomic stability. The city has relatively low levels of climate-related risk and access to a young and skilled workforce which it can leverage to improve its attractiveness to investors. Additionally, Colombia has started to look towards green growth models to leverage on the nation's natural capital in order to enhance competitiveness and economic prosperity. Last year, Colombia unveiled a 2030 Green Growth Roadmap inclusive of a set of sustainable development milestones and action plans.
